YUYU MARKET

Client
YUYU PHARMA, INC
What We Did
UX Plan, UI Design, Development
Tag
Web, Shopping Mall
Date
2015. 12.

A renewed e-commerce site for YuYu Pharma, blending lifestyle products with engaging storytelling visuals and an intuitive shopping flow.

As YuYu Pharma, well-known for familiar over-the-counter products like Vitamin C YooPan-C, expanded its lifestyle product lineup, The Grap supported the complete renewal and relaunch of its online market, YuYu Market. The redesigned homepage was structured to give users quick access to core products and encourage purchases, including social media-based easy sign-up options. Each product category was featured through sliding banners for a dynamic browsing experience, while muted, achromatic tones in the background helped keep the focus on the products. On product detail pages, we moved beyond simple photography, instead using storytelling-inspired images and typography to create a more engaging and memorable product presentation.
Credits
Creative Director: Kim Jungkwon, Shin Geonwoong / Project Manager: Seo Mijin, Shin Geonwoong / UX Design: Shin Geonwoong, Seo Mijin / UI Design: Seo Mijin, Shin Geonwoong, Kim Seonae / Development: Yoon Gisu, Mun Hyeonjung