A chance to meet the limited edition sneaker designed by my bias! Premium custom sneakers YSNEAKERS met with SM Entertainment's Girls' Generation, Exo, to give fans a more special experience. This project has been underway since the rebranding point of SM Entertainment, and it was a time when they focused on how to express their brand identity, and the most important task was to create a site that satisfies the unique identity of each product and artist at the same time. The Grap reflected SM Entertainment's identity element prototype through interaction, suggesting the direction in which each identity is expressed. We also designed the main structure with various video contents such as the process of artist designing their own sneakers and interviews so that users can enjoy the experience.