
X:IN THE 3RD MINI ALBUM DESIGN
Client
BeBY Entertainment
What We Did
Key Visual, Print Assets, Online Contents Assets, Logo
Tag
Album Artwork, Pakage, K-POP
Date
March 10, 2025 – April 22, 2025
Visualizing duality and self-conflict through symbolic brain imagery and apocalyptic mood.
For X:IN’s 3rd mini album Defend Myself, we developed a visual concept expressing duality and inner conflict. Apocalyptic mood, mirror symmetry, synchronization, reversal, and black-and-white contrast were key themes. The brain metaphor visualizes psychological tension and self-defense, while vintage textures and sand-like fading typography express gradual erosion. We also redesigned the X:IN logo to align with the new concept and strengthen the group’s identity.







Credits
Lead: Seo Mijin (Project Management & Design Direction) / Design: Choi Sunhyung, Kim Jeesung, Kim Dongha, Shin Geonwoong, Seo Mijin