CJ E&M’s official video platform tving underwent a full-scale website renewal. The core focus of this project was to boost user enjoyment within the content areas while minimizing templates to improve operational convenience. Previously cluttered menus were reorganized by restructuring the global navigation bar (GNB) and improving the information hierarchy to deliver a cleaner top-level UI and enhanced UX. A balanced grid design was applied to the wide range of programs, creating an intuitive and neat interface that allows users to explore diverse content on a single page with ease.