Alticast, a global leader in interactive digital data broadcasting solutions, collaborated with LG Display to develop Transparent Flexible Display (TFD) technology. The Grap created a promotional video illustrating how this cutting-edge display could be integrated into daily life. We developed scenarios that showed the possibilities of TFD in practical contexts, proposing a forward-looking TV UX that aligns with the display’s innovative qualities, and offering customers a compelling vision of future experiences.