The home shopping channels that can be seen on TV all have similar UI and design that are difficult to distinguish unless the company name is shown. We wanted to get out of the frame and thought hard about showing the independent design of SK Stoa. We made it so that the maximum visual elements can be seen in a limited TV display environment, and applied it to enable various customizations using grid-type layout. Also, we provided a design centered on 3040 women's target, which is the main customer, in order to make customers to stay more and get satisfaction among various shopping channels.