Shinhan Zeroland

Client
Shinhan Investment
What We Did
UX Plan, UI Design, Mov Production
Tag
Finance, Promotion
Date
2017.03 ~ 2017.07

From hesitation to humor — reimagining finance with a playful 'Zero Land' twist.

The Grap made a web page and video for the promotion of the non-face-to-face commission-free event held by Shinhan Financial Investment. The non-face-to-face method, which is now familiar, was very unfamiliar at the time, and the way to convey this unfamiliarity to customers without feeling rejected was parody. By parodying the movie 'La La Land', which was very popular at the time of production, the keyword 'Zero Land' came up, and the video was also parodied and expressed cheerfully by parodying La La Land.
Credits
Creative Director: Kim Jungkwon, Kim Soohyun / Project Management: Lim Hyeongseop, Lee Taikyou / UX Design: Lim Hyeongseop / UI Design: Seo Mijin, Kim Soohyun, Moon Seokyeong / 2D Art: Seo Mijin / Motion Graphic: Gil Youngjin