Based on the strategic direction defined by Cheil Worldwide, the design focused on visualizing a renewed user experience that emphasizes personalization, mobile-first usability, and seamless integration with the Samsung family of apps. While preserving key brand identity elements — including color palette, iconography, and graphic style — we applied an improved information architecture and reorganized key screens such as product recommendations and My Page. The design aims to deliver an intuitive, flexible, and consistent user interface that reflects the refined brand tone of Samsung.