
Samsung Game Portal
Client
Cheil & Samsung
What We Did
Content Strategy, Conceptual UI Design, Proposal
Tag
Proposal, Concept Design
Date
August 4 – September 4, 2023
This project proposes a concept design for the renewal of the Samsung Game Portal, focusing on redefining the visual identity through an extended use of brand elements.
Rather than relying on literal or decorative visuals, the design explores how the brand slash can evolve into a modular system of lines, triangles, grids, and icons—forming a cohesive visual language that expresses motion, energy, and clarity. The system is designed to flexibly adapt across various content formats, from immersive key visuals to UI-level details, ensuring consistency while enhancing engagement. Geometric abstraction, structural balance, and visual rhythm were prioritized to maintain a refined and future-facing brand tone.







Credits
Lead: Seo Mijin (Project Management & Design Direction) / Design: Seo Mijin, Kim Jeesung