Samsung EPP Advantage Day

Client
Cheil & Samsung
What We Did
Key Visual Design, Variation
Tag
Visual Identity, Advertising
Date
2024. 02. 16.

Designed the key visual for Samsung.com's Secret Sale promotion, targeting Direct EPP members and high-value customers.

Instead of highlighting discount rates, the visual focused on creating a sense of mystery and anticipation by depicting the offers as hidden behind a veil. The overall tone was carefully crafted to align with Samsung’s premium brand image. To support global localization, no text was embedded within the image. The project also included size variations and the design of a promotional eDM.
Credits
Design Direction – Seo Mijin / Design – Kim Jeesung, Choi Sunhyung, Seo Mijin, Kim Dongha