Those who visit the Samhwa Paint website range from beginners to experts. The biggest goal was to carefully select the right information for different consumer groups and to create an environment where they could easily and quickly access the information they wanted. The website became worthy to everyone by focusing on the natural flow of the contents so that customers can get the idea for the color and the information about the offline stores where they can buy the products. The second goal of improvement, which is to enhance the brand image and share corporate value, has made significant changes to the visuals. The main banner size catches the eye with a large typography on a full-size layout and creates a differentiated visual by harmoniously arranging serif and san serif fonts. Background visuals support image or video formats according to the purpose of operation, allowing you to choose according to the situation, creating an environment for operational efficiency and broad design. Third, Samhwa Paint wanted to provide customers with expertise and pride in colors through special experiences. The Grap selected clean and clear images and designed concisely without any elements that hinder immersion, satisfying both aesthetics and usability. In color search, it accumulates calmly every time you select a color you searched for, and it is being completed in a shape close to a real paper color chip, resulting in speciality and empathy. Color is being boldly shown on a full screen using a web environment, so that customers could focus more on the essence of color.