With the renewal of the existing old mobile website, we thought about how to include the corporate image of B2B, which is mainly a limited customer of industrial companies and offices, in B2C. The philosophy and values of color of Samhwa Paint have been improved in line with the current trend by transforming it from an industrial image that deals with paint to an emotional image that deals with color. By providing UX to general consumers as well as industrial/business offices so that they can easily understand color, various layers of consumers can stay longer than before on the improved website.