Samhwa Paint was thinking a lot about how to get away from the existing image of a stern company and reach out to young customers. As the first step to change, The Grap participated in the production of goods and package design of a pop-up store event with "Sihyunhada Recorders." With the heart of Samhwa Paint, which wants to provide a color palette containing vivid colors of nature so that it can draw its own sensibility on the canvas of life, which cannot be measured in size, was able to attract the attention of young people with a new identity, away from the existing image of Samhwa Paint.