In line with the release of Roborock’s new products, we developed dedicated micro-sites tailored to each launch. Before the official release, we built “Coming Soon” countdown pages to build anticipation and conducted promotional events to attract early-interest customers. Each site included 3D product views, allowing users to explore the products interactively from every angle. Key features were highlighted, and both promotional videos and influencer content were available to watch. Event content on the site was regularly updated, and with every new product launch, the micro-site was refreshed and adapted to reflect the latest offering.