LG Sustainable Village QR Promotion Mobile Web

Client
PPW Korea & LGE
What We Did
UX/UI Design, Publishing, Development
Tag
UX/UI, Web, IFA 2023
Date
2023. 09. 01.

This is a mobile environment optimized webpage work for the IFA 2023 LG Electronics Showroom event in Berlin, Germany.

Event participants can experience various areas in LG Electronics' exhibition hall through the webpage and accomplish challenges by scanning the QR code of each area. We wanted to actively use LG Electronics' brand image and elements to give connectivity with the exhibition hall. Also, interactive elements and smooth flows were considered due to the circumstances of participants' movement around the exhibition hall.
Credits
Project Manager by Shin Geonwoong, Creative director by Shin Geonwoong, UI Design by Shin Geonwoong, Park Soohyun, Web Publishing by Seo Jonghoon, Development by Bae Minyoung