
LG Pra.L App
Client
LG H&H Co., Ltd.
What We Did
PM, UX/UI Design
Tag
IoT, App, Beauty Tech, UX/UI, Motion Graphic
Date
October 17, 2025
A Smart Beauty Solution for LG Pra.L that seamlessly connects high-tech devices with hyper-personalized digital experiences.
In alignment with LG Pra.L’s brand renewal, we planned and designed a Smart Beauty Solution that seamlessly connects with high-tech beauty devices. By embodying the brand philosophy of "Beauty advanced by tech," we established a sophisticated and trustworthy visual system. Through data-driven hyper-personalized UX, the platform suggests customized routines and content optimized for individual skin concerns. Notably, we maximized usability by streamlining complex device pairing and control processes into an intuitive controller interface, realizing a seamless connection between hardware and digital environments.










Credits
Project Manager: Jang Seungae / UX Design: Kim Hanil, Kim Jeesung, Choi Sunhyung