In CMB Broadcasting's IPTV cloud conversion project, which has 10 cable stations across the country, The Grap participated in improving the TV UI to suit the cloud environment. Through the quick menu, we increased usability to induce to the quick menu and contents, and proceeded with the screen composition considering the scalability of additional services. Also, we expanded the range of content choices by integrating menus and changing the screen configuration so that users can check the major VOD services at a glance. Using dark color as the base, the content selection status is large, certain, and strongly expressed, and designed with clean tone to minimize complex feelings and confusion for users.