
KT olleh tv play App
Client
KT
What We Did
UX Plan, UI Design, Guideline
Tag
App, IPTV, VOD
Date
2016. 05.
In an era where people keep their smartphones closer than their TV remotes, The Grap partnered with KT, a leading IPTV service provider, to redesign the olleh tv play app.
The goal was to enable viewers to search for desired content more quickly and conveniently through their phones. We streamlined the menu structure and redesigned the user interface so that viewers could easily search for VOD content and check program schedules with just one hand. Additionally, we focused on a simple and intuitive design for the My Page section, allowing users to instantly see personalized content recommendations tailored to their preferences.





Credits
Creative Director: Kim Jungkwon, Kim Soohyun / Project Manager: Choi Yunseok, Shin Geonwoong / UX Design: Choi Yunseok / UI Design & Guideline: Shin Geonwoong, Kim Soohyun