KIA K5 Beijing Motor Show

Client
KIA Motors
What We Did
Mov Promotion
Tag
Promotion, Opening Movie, 3D
Date
2010. 05.

Dynamic Driving

The Grap designed the opening video of K5's Beijing Motor Show Countdown under the concept of "Dynamic Running." Starting with a beauty cut of K5's soft exterior, the cool and dynamic driving was expressed in the foreground of the virtual city. The countdown number of the opening was made of K5's key color, red, as points, and consists of a huge sculpture to create a situation where you run and avoid obstacles, allowing audiences to feel a sense of urgency and speed.
Credits
Creative Director: Ahn Changhyeon, Lee Jongseok / 3D Modeling: Kim Sanghee / 3D Animation: Kim Sanghee, Lee Jongseok / 2D Animation: Lee Jongseok / Composition: Lee Jongseok Editor: Lee Jongseok