
KAKAO AD PLATFOM CONFERENCE
Client
Kakao
What We Did
Branding, MOV Production
Tag
Conference
Date
2013. 09.
A flexible visual identity and motion concept for Kakao’s advertising platform, evolving its language of communication through symbolic typography and dynamic graphics.
akao’s No. 1 advertising service platform in Korea is constantly evolving. This evolution itself represents communication — a language expressed through actions of connecting, revealing, interacting, and acquiring, ultimately bridging advertisers and users. Building on the theme “The language and communication of Kakao’s ad platform evolves,” we designed symbolic typography reflecting the literal meanings of connect, reveal, interact, and acquire, using consonants and vowels as a visual language. Considering scalability, the typography was developed across a full range of vowels, English letters, and variable weights. Kakao’s unique color palette was complemented with accent edge colors, symbolizing the cross-color dynamic of evolution. The accompanying video concept, titled “Intergalactic Communication Protocol,” visualized rotating circles of various shapes to illustrate Kakao’s capacity to carry diverse content.












Credits
Creative Director: Kim Jungkwon, Kim Soohyun / Design: Kim Jungkwon, Kim Soohyun / Motion Graphic: Lee Jongseok