Starting with Amorepacific, followed by Shinsegae Duty Free and Hyundai Motor Company, we created digital storytelling experiences that blended high-quality brand content with engaging interactive design. Each campaign was built around a unique theme: “In Search of New Beauty” for Amorepacific, “The Feng Shui You Didn’t Know” for Shinsegae Duty Free, and “Racing the Crazy Road” for Hyundai Motor. Although these were promotional pages, we focused on delivering a fun and non-intrusive experience by incorporating interactive elements. The designs adopted documentary-like storytelling for the journey to find natural ingredients, a treasure-hunting travel concept for sharing local information, and an energetic, game-like feel to evoke the thrill of speed. This approach allowed each brand’s premium content to connect with audiences in an engaging and innovative way.