As part of CJ O Shopping’s global expansion, The Grap developed an e-commerce platform for the Mexican market — the second overseas project in the series. The platform was designed to highlight products currently airing on TV home shopping broadcasts, making them easy to purchase online. Drawing inspiration from CJ’s partner broadcaster Televisa, the main design incorporated an orange color palette aligned with Mexican cultural preferences. To help users intuitively understand each product category, we created hand-drawn icons and designed a densely packed layout to effectively present information in an engaging way.