As part of CJ O Shopping’s global expansion, The Grap participated in launching Wowshop in Malaysia, marking its third overseas project with CJ. The design focused on a simple yet impactful interface, using red accent colors to highlight key elements without conflicting with CJ’s logo or Wowshop’s own branding. Red highlights were strategically applied to draw attention to important information, while the overall UI maintained a clean and minimalist approach. Both main and product detail pages prioritized product images, with supporting specs and channel information presented in text to keep the user’s focus on the products themselves. The platform was designed for PC web and mobile web, and was also released as a hybrid app on the App Store and Google Play.