As CJ O Shopping’s first global expansion project, The Grap developed the CJ Oshishang e-commerce platform for the Chinese market. The site was designed to maximize focus on visual content, using a fullscreen layout inspired by fashion magazines to highlight product photography. To avoid a static feel, we incorporated circular graphic elements and the brand’s accent colors to create a more approachable, friendly atmosphere. Unlike typical order pages, the layout was structured to help users easily view and navigate product information, promoting a smoother and more convenient shopping experience.