We produced a promotional video for Cetaphil, the flagship brand of Galderma, a Swiss global pharmaceutical company driven by the philosophy “a vibrant life starts with excellent skincare.” The video narrates the journey of Cetaphil — from its hospital-based introduction and growing word-of-mouth reputation to Galderma’s ongoing commitment — while spotlighting its three key features: cleansing, moisturizing, and protecting. To make the story more relatable and directly appealing to consumers, we used friendly character illustrations in a white-toned mood, complemented by simple, metaphorical shapes based on Cetaphil’s brand colors to convey a sense of warmth and approachability.