Let’s Fly, B1A4! is the official website for B1A4, a five-member boy group under WM Entertainment. This site was created to transition members of an unofficial fan-run Facebook community to the official platform and to promote the title track of their second album. The design extended the album art concept, portraying the group’s evolution from youthful boys to mature adults, while also highlighting each member’s distinct persona. Additionally, the site was structured to naturally lead to merchandise sales, maximizing engagement and fan participation.